Penchant Beauty

Our Story

Penchant™ was founded with a lofty idea: that everyone has the right to effortless clear skin.  Too often people come out of a spa excited about getting waxed, only to discover embarrassing ingrown hairs and razor bumps are not far behind.

Over a year went into designing our marquee product, Penchant Bare.  Our team spent countless hours testing and refining our unique formula until we started hearing back, "...wait a minute, this stuff is magical."  We knew we were on to something.  Whether you wax or shave your bikini zone, face, arms, or legs, this product is your solution to embarrassing ingrown hairs and razor bumps.

Try Penchant Bare today and discover how effortless it can be to maintain your freshly shaved or waxed skin.

Stop painful ingrown hairs before they start

Stop painful ingrown hairs before they start.

If you stopped shaving intimate areas because of pain or embarrassing razor burn, YOU'RE NOT ALONE. There's nothing worse than putting effort into waxing or shaving only to have your skin get horribly irritated, derailing all of your hard work.

Incredible bikini bump benefits

Incredible Benefits

- The most effective treatment for preventing painful razor burn and ingrown hairs. Our customers swear by it.

- Can be used after waxing, shaving and laser hair removal.

- Works fast and has a botanical approach to soothe and smooth your skin. Many people see results overnight.

- Works for men and women AT ANY AGE and on ANY PART OF YOUR BODY, from your face to legs, underarms, and bikini zone.


Penchant Bare Testimonial
"The product WORKS. I also wanted to add that I've had stubborn hairs for years that are FINALLY gone because of this product. HIGHLY RECOMMEND!"

– C. Blanchard

Penchant Bare Testimonial
"Works great! I got this because I tend to get ingrown hairs after shaving down there. I apply a little every day for a few days after I shave, and I'm good to go! It takes such a small amount, I'm sure this will last me forever."

– S. Verhagen

Penchant Bare Testimonial
"I was a bit skeptic about buying this product, but God does it work wonders! I've always struggled with ingrown hairs and bikini bumps due to my skin's extreme sensitivity. I started using this 2 weeks ago and all skin blemishes are now gone. Definitely a 5/5 product for me."

– D. Findlay

Penchant Bare Testimonial
"I have tried other products to help with bikini bumps and I would have to say that by far this one exceeds all of the others! I am very impressed with the quality and presentation- it's beautiful! I saw results after day 2. I use it all the time and look forward to purchasing it again."

– K. Smith


Penchant Bare As Seen In
Penchant Bare As Seen In
Penchant Bare As Seen In
Penchant Bare As Seen In